Wall paint - Preference Red No. 297

About Preference Red No. 297

Preference Red is a deep, rich red that harks back to Farrow & Ball’s history as a supplier of “Preference Paints.” For a classic look, pair it with one of our red-based neutrals like Dimity or Pointing, or make a bold statement with Paean Black.

Colour Effect & Light

Preference Red makes a confident statement and reveals its full charm in the evening by candlelight or lamp light. In smaller rooms or those with limited natural light, it consciously creates an enveloping, intimate atmosphere. Combined with light-coloured textiles and warm lighting, it creates a real wow effect.

Combine Like the Pros

The official complementary white for Preference Red is Joa's White, ideal for ceilings, skirting boards, and adjacent areas. Farrow & Ball recommended colour schemes: Stirabout & Pointing · Pink Ground & Bamboozle · Jitney & London Clay · Green Smoke & Mahogany.

The Right Primer

For optimal coverage and durability, Farrow & Ball recommends using the matching primer under Preference Red: Primer & Undercoat Red & Warm Tones.

Available Finishes

• Estate Emulsion: Walls & ceilings, our iconic chalky matte finish (2% sheen)
• Modern Emulsion: Kitchens, bathrooms, hallways & children’s rooms, washable and resistant to moisture (7% sheen)
• Dead Flat: Walls, woodwork & metal indoors, ultra-matte for a tonal look (2% sheen)
• Flat Eggshell: Doors, skirting boards & furniture made of wood or metal indoors, eggshell finish (20% sheen)
• Modern Eggshell: High-traffic areas, floors & kitchen cabinets (40% sheen)
• Full Gloss: Front doors, furniture & accents indoors and outdoors, high gloss (95% sheen)
• Exterior Eggshell: Wood & metal outdoors, weather-resistant
• Exterior Masonry: Facades, masonry & render, durable and weather-resistant

Coverage & Application

1 litre covers approximately 12 m² per coat; two coats are recommended. All Farrow & Ball paints are water-based, low-odour, and low-VOC (A+ indoor air quality). Tip: Use our sample pot (100 ml) to paint generous swatches on at least two walls, as every Farrow & Ball shade changes with the light.