Schnelle Lieferung


Schnelle Lieferung

bis vor die Haustüre

Heute inspirieren, morgen bestellen, übermorgen auf dem Weg zu Dir! Lagerprodukte können wir Dir zuverlässig innerhalb von 4-6 Werktagen per DPD oder Spedition zusenden.

Gratisversand ab 50€


Gratisversand

Ab einem Bestellwert von 50€

Wir liefern ab einem Einkaufswert von 50€ absolut versandkostenfrei innheralb Deutschlands, ab 99€ liefern wir ebenso kostenlos nach Österreich.

Ausgenommen ist die Lieferung von leicht zerbrechlichen Gegenständen, wie etwa Spiegeln. Mehr dazu findest Du in unseren Lieferbestimmungen

Viele neue Looks & Marken


Viele Looks & Marken

Tolle Looks zu einzigartigen Preisen

Unser Interior-Team arbeitet jeden Tag daran Ihnen die neuesten Trends, schönsten Produkte und außergewöhnlichsten Looks präsentieren zu können. Lass Dich online inspirieren oder schaue in einem unserer Stores in Fulda oder Würzburg vorbei!

Erlebe unsere vielfältige und stets wachsende Markenwelt und Produkte namhafter Hersteller wie Ethnicraft oder Vitra.

Kostenloser Service, persönliche Beratung - bei LIVINGforme.de +49(0)661 901 910 7


Persönliche Beratung

Bei Fragen immer für Dich da!

Du erreichst uns bei Fragen

Mo. - Fr.: 10:00 - 18:00 Uhr
Tel.: +49(0)661 901 910 7

Gerne kannst Du uns auch eine Mail an: shop@livingforme.de schreiben oder in einem unserer Stores in Fulda oder Würzburg vorbeischauen.

Our aim is for you to feel comfortable on our website. The protection of your privacy and your personal rights are therefore an important concern for us. For this reason, we would like to ask you to read the following summary of how our website works carefully. We always strive to handle your data responsibly.


The following data protection information is intended to inform you about how we use your personal data. We comply with the strict provisions of German data protection law and the requirements of the European General Data Protection Regulation (GDPR).

 

View and change consent status

You can view and change the status of your consent to the use of cookies at any time via the following link: Consent Status. Please understand that we cannot guarantee error-free use of the site if you do not provide your consent.

 

Privacy Policy

This privacy policy clarifies the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles. (hereinafter collectively referred to as "online offering"). With regard to the terms used, such as "processing" or "controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller and contact of the data protection officer

LIVING André Batz
Owner: André Batz

Martin-Luther-Platz 2-6
36043 Fulda
Germany

Phone: 0661/83399648

Email: shop@living4me.de
VAT identification number: DE 133826684

Contact of the data protection officer: shop@livingforme.de

Types of data processed:

- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Purpose of processing

- Provision of the online offering, its functions, and content.
- Responding to contact inquiries and communication with users.
- Security measures.
- Reach measurement/marketing

Terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Applicable Legal Bases

In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. Unless the legal basis is stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the execution of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Security Measures

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Cooperation with processors and third parties

If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them, or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the performance of the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "data processing agreement," this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this only happens if it is necessary for the fulfillment of our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have data processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that processing takes place on the basis of special guarantees, such as the officially recognized determination of a data protection level equivalent to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of the data subjects

You have the right to request confirmation as to whether data concerning you is being processed and to information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

You have, in accordance with Art. 16 GDPR, the right to request the completion of incomplete data concerning you or the rectification of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that relevant data be deleted immediately, or, alternatively, in accordance with Art. 18 GDPR, to request a restriction of the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to request its transmission to other controllers.

Furthermore, in accordance with Art. 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right to withdraw consent

You have the right to withdraw your consent given in accordance with Art. 7 (3) GDPR with effect for the future.

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can be made, in particular, against processing for direct marketing purposes.

Cookies and right to object to direct advertising

“Cookies” are small files that are stored on users’ computers. Different information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit them after several days. Similarly, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the controller who operates the online offering (otherwise, if they are only its cookies, they are called “first-party cookies”).

We may use temporary and permanent cookies and clarify this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offering.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case, not all functions of this online offering may be usable.

Overview of cookies used

We place the following cookies with our partners from Shopify to ensure our store runs smoothly:

Name  Function
_ab Used in connection with the admin panel
_orig_referrer Used when connecting to the shopping cart
 _secure_session_id Session cookie used for navigation through the store
Cart Cookie set to ensure the shopping cart functions correctly
cart_sig Used in connection with the checkout
cart_ts Used in connection with the checkout
checkout_token Used in connection with the checkout
Secret
Used in connection with the checkout
Secure_customer_sig Cookie used in connection with customer login
storefront_digest Cookie used in connection with customer login
_landing_page Tracks landing pages
_orig_referrer  Tracks landing pages
_shopify_fs Shopify analytics
_shopify_s Shopify analytics
_shopify_sa_p Shopify Analytics for marketing purposes
_shopify_sa_t Shopify Analytics for marketing purposes
_shopify_uniq  Shopify analytics
 _shopify_visit Shopify analytics
 _shopify_y Shopify analytics
_y

Shopify analytics

_ga

Used to distinguish users

_gid

Used to distinguish users

_gat Used to throttle requests
_gac Contains campaign-specific information for marketing purposes

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and no legal retention obligations prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In Germany, data is retained for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, booking vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, booking vouchers, commercial and business letters, documents relevant for taxation, etc.).

In Austria, data is retained for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, vouchers, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents in connection with electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

Additionally, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, interested parties, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

Hosting

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, as well as technical maintenance services that we use for the purpose of operating this online offering.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties, and visitors to this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for a maximum of 7 days for security reasons (e.g. to clarify misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.

Order processing in the online shop and customer account

We process our customers' data within the scope of order processes in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery or execution.

The processed data includes inventory data, communication data, contract data, payment data, and the data subjects affected by the processing include our customers, prospective customers, and other business partners. The processing is carried out for the purpose of providing contractual services within the framework of operating an online shop, invoicing, delivery, and customer services. We use session cookies to store the shopping cart content and permanent cookies to store the login status.

Processing is based on Art. 6 (1) (b) (execution of order processes) and (c) (legally required archiving) GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract. We only disclose data to third parties within the scope of delivery, payment or within the framework of legal permissions and obligations to legal advisors and authorities. Data is only processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer's request for delivery or payment).

Users can optionally create a user account, in which they can view their orders in particular. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data with regard to the user account will be deleted, provided that their retention is necessary for commercial or tax reasons in accordance with Art. 6 (1) (c) GDPR. Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation. It is up to the users to secure their data upon termination before the end of the contract.

In the context of registration and repeated logins as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users, in protection against misuse and other unauthorized use. This data will generally not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.

Deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process in the context of providing our contractual services. The legal bases for processing are Art. 6 (1) lit. c. GDPR, Art. 6 (1) lit. f. GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, fulfill our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified for these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee-collecting bodies and payment service providers.

Furthermore, based on our business interests, we store information on suppliers, organizers and other business partners, e.g. for later contact. We generally store this mostly company-related data permanently.

Business analysis and market research

To operate our business economically and to recognize market trends, customer and user wishes, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Art. 6 (1) lit. f. GDPR, whereby customers, interested parties, business partners, visitors and users of the online offer are among the affected persons.

The analyses are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of registered users with information, e.g. about their purchasing processes. The analyses serve to increase user-friendliness, optimize our offer and economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. Otherwise, overall business analyses and general trend determinations are created anonymously where possible.

Amazon Affiliate Program

Based on our legitimate interests (i.e. interest in the economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we are a participant in the Amazon EU affiliate program, which was designed to provide a medium for websites by means of which advertising costs can be earned through the placement of advertisements and links to Amazon.de (so-called affiliate system). Amazon uses cookies to be able to track the origin of orders. Among other things, Amazon can recognize that you clicked the affiliate link on this website and subsequently purchased a product on Amazon.

Further information on data use by Amazon and objection options can be found in the company's privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

Registration function

Users can optionally create a user account. As part of the registration process, users are informed of the required mandatory information. The data entered during registration is used for the purposes of using the offer. Users can be informed by email about offer-related or registration-related information, such as changes to the scope of the offer or technical circumstances. If users have canceled their user account, their data with regard to the user account will be deleted, provided that their retention is necessary for commercial or tax reasons in accordance with Art. 6 (1) (c) GDPR. It is up to the users to secure their data upon termination before the end of the contract. We are entitled to irrevocably delete all user data stored during the contract period.

In the course of using our registration and login functions and the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users, in protection against misuse and other unauthorized use. This data will generally not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Contacting us

When contacting us (e.g. via contact form, email, telephone or social media), the user's details are processed for the purpose of processing the contact request and its handling in accordance with Art. 6 (1) lit. b) GDPR. User data may be stored in a Customer Relationship Management system ("CRM system") or comparable inquiry organization.

We delete inquiries when they are no longer necessary. We review the necessity every two years; statutory archiving obligations also apply.

Comments and contributions

If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR. This is for our security in case someone leaves unlawful content in comments and contributions (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Comment subscriptions

Subsequent comments can be subscribed to by users with their consent in accordance with Art. 6 (1) lit. a GDPR. Users receive a confirmation email to verify that they are the owner of the entered email address. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the revocation options. For the purpose of proving the users' consent, we store the registration time along with the users' IP address and delete this information when users unsubscribe from the subscription.

You can cancel your subscription at any time, i.e. revoke your consent. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the previous existence of consent is simultaneously confirmed.

Newsletter

With the following information, we inform you about the content of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights to object. By subscribing to our newsletter, you agree to its receipt and the described procedures.
Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the content of the newsletter is specifically described during registration, it is decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging: Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's email addresses. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the registration and confirmation time, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Registration data: To subscribe to the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

Germany: The sending of the newsletter and the associated performance measurement is based on the consent of the recipients in accordance with Art. 6 (1) lit. a, Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG or on the basis of the legal permission in accordance with Section 7 (3) UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 (1) lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent.

Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the previous existence of consent is simultaneously confirmed.

Newsletter - Shipping service provider

Newsletters are sent via the shipping service provider "MailChimp", a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR and a data processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymized form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them directly or to pass the data on to third parties.

Newsletter - Shipping service provider

Newsletters are sent via the shipping service provider

Germany:
1&1 Internet SE
Elgendorfer Str. 57
56410 Montabaur

The data protection regulations of the shipping service provider can be viewed here: Data Protection 1&1. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR and a data processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymized form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

Newsletter - Performance measurement

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server, or, if we use a shipping service provider, from its server, when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are collected.

This information is used for the technical improvement of the services based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention, nor, if used, that of the shipping service provider, to monitor individual users. Rather, the evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the users’ use of the online service is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with further services associated with the use of this online offering and the Internet. Pseudonymised user profiles can be created from the processed data.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offering and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on Google’s data use, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

Users’ personal data will be deleted or anonymised after 14 months.

Google Re/Marketing Services

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing and remarketing services (in short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google Marketing Services allow us to display ads for and on our website more specifically, in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products that he has been interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google Marketing Services are active are accessed, a Google code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user has visited, which content he is interested in and which offers he has clicked, as well as technical information about the browser and operating system, referring websites, visiting time and other details about the use of the online service. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is completely transmitted to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. The aforementioned information can also be linked by Google with information from other sources. If the user subsequently visits other websites, he can be shown ads tailored to his interests.

User data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store and process, for example, the name or e-mail address of the users, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the USA.

The Google Marketing Services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be tracked across AdWords customer websites. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

Based on the Google Marketing Service "AdSense", we can integrate third-party advertisements. AdSense uses cookies, which enable Google and its partner websites to place ads based on users’ visits to this website or other websites on the Internet.

Furthermore, we may use "Google Tag Manager" to integrate and manage Google analysis and marketing services into our website.

Further information on data use for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration is available at https://www.google.com/policies/privacy.

If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the users’ data if they communicate with us within the social networks and platforms, e.g. post contributions on our online presences or send us messages.

Integration of services and content of third parties

Within our online offering, based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore necessary for the display of this content. We strive to use only such content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymised information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other details about the use of our online offering, as well as being combined with such information from other sources.

Youtube

We integrate the videos of the "YouTube" platform from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

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